Own Your Power with Authentic Marketing in Leadership with India Jackson

Audrey Cavenecia
4 min readJan 11, 2022

People don’t enjoy being sold to, and this is always true — no matter what you’re buying. And it’s not a recent trend either. People have always wanted to be marketed to in a way that feels human, relatable, and genuine. But amid the social media frenzy and follower list counts, is there a way to create authentic marketing propositions?

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Audrey Cavenecia

An award-winning content executive at Amplify Voices. Host of Belonging & Leadership, Everyday Leadership Skills, Conversations from the Heart with Pete Carroll